When my Tokyo friend Jess told me a few weeks ago that the latest KitKat flavour was a collaboration with a popular fruit & vegetable juice and was pale orange in colour (because of the carrot content), I was a bit scared. But she was adamant that it was great! Despite my initial hesitation, I couldn’t wait to try it, and lucky me, Jess sent me one!
Oh boy! It even has carrots on the packaging. (Although it also says on the pack that it is just 0.25% apple/carrot/veg juice.)
It smelled just like you’d imagine fruit/vegie juice flavoured white chocolate to smell (a bit like carrot, a bit like apple). Note – fruit/vegie juice in Japan doesn’t contain any tomato juice, usually it’s carrot or berry flavoured, so it’s still relatively sweet.
In the end I’d have to agree with Jess, it tasted pretty yum! The dominant flavour was an appley, fruity flavour but you could taste just a hint of carrot. I wouldn’t say it’s the best KitKat in the world, but it’s not every day you can say you managed to fulfill your 5-a-day fruit and vegie quota by eating a bunch of KitKats….
The sweetness of Japanese vegie juice is explained on the Ito En website… “Mixing vegetable and fruit juices, ITO EN has made vegetable juices easier to drink by bringing out the natural sweetness of vegetables. In 2004, we launched the Ichinichibun no Yasai (a day’s worth of vegetables) line of 100%-vegetable beverages, which use—in a single pack—the equivalent of the recommended daily intake of vegetables specified by the Japanese Ministry of Health, Labour and Welfare.”