KitKat of the week*


Most KitKats on sale now are summery flavours, like Ramune and Sports Drink, but this is a wintery taste – Yaki Imo (BBQ Sweet Potato) KitKat. In Japan, from the end of autumn, you can buy delicious, roasted sweet potato (yaki imo) from street vendors. This is actually a trial KitKat given to Ben by one of his students; the student’s father works for a snack company! So I guess it won’t be released until later in the year! The yaki imo taste isn’t overpowering. It’s super-yum.

* A Pretty Pretty Yum Yum exclusive.


It’s so new they haven’t worked out the calorie content yet! (on the left side)


  1. Posted July 18, 2009 at 8:55 am | Permalink

    I love the sound of the sweet potato vans in Tokyo! They always make me smile!
    Haha! they haven’t even worked out the calorie count! So until they do you can could them as 1 calorie πŸ™‚
    Love Love
    Hello Sandwich

  2. Posted July 18, 2009 at 8:56 am | Permalink

    i love sweet potato!
    and how cool would it be to work in a snack company (especially kit kat), and create/enjoy great snacks πŸ™‚

  3. prettyprettyyumyum
    Posted July 19, 2009 at 6:43 am | Permalink

    Ebony – Yep, they must be calorie free! I love the smell of the sweet potatoes roasting. So wintery ! Like the Japanese equivalent of chestnuts roasting on street corners in Europe.

    Lyn – Oh my gosh, dream job! I would love to watch the japanese kit kat makers having a meeting to decide on new flavours!

  4. Posted July 24, 2009 at 10:29 am | Permalink

    That’s so unusual! But, then again, I remember the sweet potato and black sesame muffins from MisDo, so I think this probably tastes just as nice.

  5. prettyprettyyumyum
    Posted July 25, 2009 at 7:55 am | Permalink

    Sweet potato and black sesame muffins. Wow! Japan is amazing at sweet potato sweets!

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